WOW Skin Science
WOW Skin Science
WOW Skin Science
WOW Skin Science
A masterclass in migrating to a headless custom platform ft. family of brands at WOW Skin Science.
A masterclass in migrating to a headless custom platform ft. family of brands at WOW Skin Science.
A masterclass in migrating to a headless custom platform ft. family of brands at WOW Skin Science.
the impact
the impact
the impact
the impact
15%
Reduction in bounce rate
60%
Increase in avg. time spent on the platform
20%
Improvement in conversion rate
WOW Skin Science is a leader in India’s D2C skincare ecosystem. They have created a family of brands in their ecosystem with different target personas.
WOW Skin Science is a leader in India’s D2C skincare ecosystem. They have created a family of brands in their ecosystem with different target personas.
WOW Skin Science
WOW Skin Science
WOW Skin Science
A brand focused on the Indian masses. The right replacement for products from slow and incumbent FMCG brands.
A brand focused on the Indian masses. The right replacement for products from slow and incumbent FMCG brands.
A brand focused on the Indian masses. The right replacement for products from slow and incumbent FMCG brands.
Body Cupid
Body Cupid
Body Cupid
A brand built for the young.
A brand built for the young.
A brand built for the young.
Nature Derma
Nature Derma
Nature Derma
A brand with a more medical outlook to skincare. A brand built for individuals with rather serious skincare issues.
A brand with a more medical outlook to skincare. A brand built for individuals with rather serious skincare issues.
A brand with a more medical outlook to skincare. A brand built for individuals with rather serious skincare issues.
The problem that WOW SKIN SCIENCE FAMILY faced
The problem that WOW SKIN SCIENCE FAMILY faced
The problem that WOW SKIN SCIENCE FAMILY faced
The problem that WOW SKIN SCIENCE FAMILY faced
01
01
The need for customisation
The need for customisation
At WOW’s scale, you need the power to express your brand in the best possible manner. Your team needs 100% creative freedom to design the brand. Brands often face limitations in platform-based e-commerce stores (like Shopify).
At WOW’s scale, you need the power to express your brand in the best possible manner. Your team needs 100% creative freedom to design the brand. Brands often face limitations in platform-based e-commerce stores (like Shopify).
02
02
Tech performance
Tech performance
At scale, the website's speed is crucial. While using pre-existing applications on platforms, the tech performance often takes a hit. The WOW team wanted to ensure state-of-the-art user experience with speed and performance for their brands.
At scale, the website's speed is crucial. While using pre-existing applications on platforms, the tech performance often takes a hit. The WOW team wanted to ensure state-of-the-art user experience with speed and performance for their brands.
03
03
Managing multiple brands
Managing multiple brands
In platform-based e-commerce solutions, brands need multiple team members to manage different e-commerce stores. It cannot be managed from the same back-end.
In platform-based e-commerce solutions, brands need multiple team members to manage different e-commerce stores. It cannot be managed from the same back-end.
04
04
Cost
Cost
E-commerce Platforms often charge a percentage of revenue as a transaction fee. This fee keeps increasing as revenue increases. At the scale of WOW, this cost was becoming too big and called for optimization.
E-commerce Platforms often charge a percentage of revenue as a transaction fee. This fee keeps increasing as revenue increases. At the scale of WOW, this cost was becoming too big and called for optimization.
some key highlights
some key highlights
some key highlights
some key highlights
01.
01.
01.
01.
Unified Admin Panel
Unified Admin Panel
Unified Admin Panel
Unified Admin Panel
The WOW team can now access and manage all of their brands from the same admin panel, which has improved the efficiency of their data and tech teams.
The WOW team can now access and manage all of their brands from the same admin panel, which has improved the efficiency of their data and tech teams.
The WOW team can now access and manage all of their brands from the same admin panel, which has improved the efficiency of their data and tech teams.
02.
02.
02.
02.
Built on AWS
Built on AWS
Built on AWS
Built on AWS
We’ve built the platform on top of AWS Server less infrastructure, allowing us to handle unprecedented scale and traffic without investing further in DevOps.
We’ve built the platform on top of AWS Server less infrastructure, allowing us to handle unprecedented scale and traffic without investing further in DevOps.
We’ve built the platform on top of AWS Server less infrastructure, allowing us to handle unprecedented scale and traffic without investing further in DevOps.
03.
03.
03.
03.
Zero Downtime
Zero Downtime
Zero Downtime
Zero Downtime
Even though we were migrating a big store, the store did not experience downtime, which meant zero revenue impact during migration.
Even though we were migrating a big store, the store did not experience downtime, which meant zero revenue impact during migration.
Even though we were migrating a big store, the store did not experience downtime, which meant zero revenue impact during migration.
04.
04.
04.
04.
Coupon Management Engine
Coupon Management Engine
Coupon Management Engine
Coupon Management Engine
The Indian consumer needs coupons. It’s important for brands, especially those operating in the mass segment, to have the liberty to be creative with coupons while experimenting and the coupon engine with WOW brands is second to none.
The Indian consumer needs coupons. It’s important for brands, especially those operating in the mass segment, to have the liberty to be creative with coupons while experimenting and the coupon engine with WOW brands is second to none.
The Indian consumer needs coupons. It’s important for brands, especially those operating in the mass segment, to have the liberty to be creative with coupons while experimenting and the coupon engine with WOW brands is second to none.
Tech stack used
Tech stack used
Tech stack used
Tech stack used
frontend
NextJS
Redux
Tailwind CSS
AWS Amplify
Backend
AWS SAM
AWS AppSync
GraphQL
Lambda
API Gateway
Cloudfront
S3
Fargate
Cloudwatch
SQS
SNS
Openearch
DynamoDB
SES
mobile app
React Native
Firebase
Integrations
Razorpay
Google Analytics
Facebook Pixel
Moengage
Limechat
Gupshup
Unicommerce
Semantic search
Sentry
frontend hosting
Vercel
Cloudflare
Cloudfront (CDN)
backend hosting
AWS Serverless Infra
tech performance
tech performance
tech performance
tech performance
Mobile
Mobile
74
74
performance
performance
1.6s
1.6s
first contentful paint
first contentful paint
1.7s
1.7s
largest contentful paint
largest contentful paint
5.6s
5.6s
speed index
speed index
99
performance
0.4s
first contentful paint
0.4s
largest contentful paint
1.2s
speed index
desktop
99
performance
0.4s
first contentful paint
0.4s
largest contentful paint
1.2s
speed index
desktop
desktop
99
performance
0.4s
first contentful paint
0.4s
largest contentful paint
1.2s
speed index
desktop
99
performance
0.4s
first contentful paint
0.4s
largest contentful paint
1.2s
speed index
We are a tech consulting company with a team of superstar developers to solve for your tech problems.
our partners
solutions
We are a tech consulting company with a team of superstar developers to solve for your tech problems.
our partners
solutions
We are a tech consulting company with a team of superstar developers to solve for your tech problems.
our partners
solutions
We are a tech consulting company with a team of superstar developers to solve for your tech problems.
our partners
solutions